Hey there!
Check out the official debut music video for Altsounds.com owner
Chris "MUG5" Maguire's Bleed Electric's new video for "The Last Night
of 1989" here:
http://www.youtube.com/watch?v=5WBWezII01I
http://vimeo.com/7242337
The video is taken from ONE of their THREE up and coming albums
"Radio Friendly Unit Shifter" and the video sees Bleed Electric being
time warped back to 1989. SILK, SIEGE and MUG5 are transported to
December 31st 1989 to "party like a rockstar." You see the guys
playing cosmic synths at the Bleed Electric HQ, rocking out with our
friends and even singing away inside what they interpreted as the flux
capacitor of a Black Delorean, we kid you not. Where the fuck is Doc
Brown anyway? All these crazy shenanigans and unrelenting swagger
makes for a must see music video.
Bleed Electric also announce details of their three up and coming
debut full length albums and explain some insight into what is coming
for Bleed Electric over the next couple of years. The world needs to
watch out!
All music written, recorded, produced, mixed and mastered by Bleed
Electric
All video, art direction, production, special FX and editing by Bleed
Electric
THAT'S RIGHT FOLKS.....THEY DO IT ALL THEMSELVES!
THE BAND ARE AVAILABLE FOR INTERVIEWS AND EARLY DIGITAL REVIEW COPIES
OF THE SINGLE ARE AVAILABLE ON REQUEST. HIT ME UP WITH REQUESTS.
Official press release below and various images included. Let me know
what you think and if you have any questions or need anything at all!
Also please send over links over any news stories that go live.
Best,
Chris
-----------------------------------------------------------------------------------------------------------------------------------------------
FOR IMMEDIATE RELEASE:
**Bleed Electric release video for first double A side single The
Last Night of 1989 **
**The band explain their up and coming three albums, what it entails
and what you can expect from this exciting UK based trio.**
** October 26, 2009, 08:17 PM**
What happens when Altsounds.com owner Chris "MUG5" Maguire uses the
Altsounds recording studio (Screamadelica.co.uk) down days to create
music with no constraints and that is completely genre spanning? Bleed
Electric, the Cardiff based, genre spanning Hip-Hop / Alternative /
Electro band is the result. Consisting of MUG5, SILK and SIEGE, Bleed
Electric has been working hard in the studio solidly for the past year
and although Bleed Electric started as a solo project for Chris
“MUG5†Maguire, the addition of SILK and SIEGE has changed the
entire dynamic for the better and Bleed Electric as an entity will
always need to include all three members as it is the collective of
MUG5, SILK and SIEGE that make Bleed Electric what it is today. What
has resulted, although all of which are still works in progress is not
one, not two, but three full length albums. What?! You heard me right!
Let me introduce you to the unorthodox world of Bleed Electric where
the band is responsible not only for the recording, production, mixing
and mastering of the music but also the entire video and art direction
due to having Multimedia Specialist Chris “MUG5†Maguire at the
creative helm. Everything you see or hear from Bleed Electric was done
entirely by the band to allow Bleed Electric to be depicted both
sonically and visually exactly how they see and hear it in their
heads.
The first and key album is "The Butterfly Effect" which is a concept
album depicting a movie based storyline throughout. It focuses on the
key character Andy Turner who works a dead end office job and the
storyline showcases some terrible incidents on the night of his
birthday which result in a complete landslide of his soon to be
finished life. We're talking drug taking, schizophrenia, murders,
strip clubs, cop chases, hostages, SWAT teams, love, lust, death,
suicide and everything in between above and beyond. This is not your
happy ending and Bleed Electric does not tread lightly on "The
Butterfly Effect." Far from it in fact, whilst listening you are
likely to feel uncomfortable at various points as you are transported
sonically into the scenes themselves hearing things you wish you never
had - not in a “this music is bad†way but in a “I can’t
believe the gore in that†horror movie kind of way. Due to the
artistic and adult oriented nature of "The Butterfly Effect," Bleed
Electric quickly realized that they needed some more radio friendly
tunes to help get their concept album out to the biggest audience
possible and thus the second, more radio and all ages
friendly album "Radio Friendly Unit Shifter" was born. Ironically
titled after the Nirvana track of the same name from their In Utero
album, its purpose is to be the major tool to get "The Butterfly
Effect" concept album out to the masses on the back of a polar
opposite pop song. Lulling the listener in with some smooth pop vibes,
before whacking them in the face with a dose of “The Butterfly
Effect†reality!
Each of the two aforementioned albums will contain the exact same
amount of tracks. Why is that you ask? Because Bleed Electric will be
marketing the whole thing differently to everyone else too! Bleed
Electric will release each song off both albums as double A-side
singles over a period of 18 months, changing the meaning of the word
“single†and the purpose of them within the music industry. As
Bleed Electric believes in the power of music as a product each single
will contain music videos for both the "Radio Friendly Unit Shifter"
and "The Butterfly Effect" A-Sides. Each "Radio Friendly Unit Shifter"
video will be real music videos whereas each "The Butterfly Effect"
video will be much more like a movie with some small performances and
subtitled dialogue. Whilst we are on that topic, the A-Sides released
from "The Butterfly Effect" will be released in a non chronological
order so that the story is never completely revealed until the CD /
DVD album combo is released at the end of it all. Every song on "The
Butterfly Effect" will be released with roman numerals depicting its
place in the story and when combined together the concept album will
be revealed in movie form finishing off the story for everyone! Kind
of like collecting cards, you will want to collect all of the videos
and songs so you can start listening to the story running into one
another.
The first example of this is the first double A-Side single that will
be released on Altsounds Records in January 2010 which features ‘The
Last Night of 1989,’ a song that sees SILK, SIEGE and MUG5 being
transported to December 31st 1989 to "party like a rockstar." You see
the guys playing cosmic synths in the Bleed Electric HQ, rocking out
with our friends and even performing inside the flux capacitor of a
Black Delorean, we kid you not. Where the fuck is Doc Brown anyway?
All this crazy shit and unrelenting swagger makes for a must see
music video in "The Last Night of 1989." ‘The Last Night of 1989’
is an 80s inspired electro hip-pop track whilst it's polar opposite,
double A-Side from "The Butterfly Effect," 'XII. Special Weapons and
Tactics' is a song that mixes Death Metal and Hip-Hop and discusses
the situation of the main character Andy Turner who is stuck in a
Motel room with four hostages while the SWAT team get in their
positions to "take out" the perp. It's an action packed introduction
to "The Butterfly Effect" and will get you wondering what happened
before and what will happen next. This single will also feature two
remixes but again breaking the mould, Bleed Electric won't be
including remixes of the single tracks but will be releasing two
remixes on each single that showcase other up and coming singles
making each of them so packed to capacity that it is almost bursting.
Bleed Electric believes in artwork, video / film and music as a
package and thinks that the digital world is slightly ruining all of
this and they are trying to retain and introduce this quality of
product and workmanship in the digital realm.
So WTF is the third album you mentioned then? Well, Bleed Electric
love collaborations and their third album "It's a Brand Name" is
basically a remix double album from all of their favourite underground
remix artists. Some they found through listening to the remix artists
other remixes or original work, others were found through remix
contests and "It's a Brand Name" is a collection of other people's
interpretations of Bleed Electric songs. Phew. LESSON OVER! There was
just so much that needed to be said to explain the whole idea behind
Bleed Electric, their up and coming albums and what they have been
(and are) doing here. So now you know the score, what is this video we
were talking about?
Well, in preparation for Bleed Electric's debut single 'The Last
Night of 1989 / XII. Special Weapons and Tactics' released in January
2010 on Altsounds Records. Bleed Electric and Altsounds.com have just
released the debut video for 'The Last Night of 1989' which as
previously mentioned was HD filmed, directed, edited, special effected
and everything else by Bleed Electric over four days. The video cost
just £150 pounds to make and shows the band taking their careers into
their own hands. Consisting of 40 dancers, DJ Raheem from KISS’
scratch tactics, an airport, green screen action from the virtual
Bleed Electric HQ, the inside of what they a black Delorean's flux
capacitor would look like, to space and back this video is a thrilling
hip-pop ride from start to finish.
Watch 'The Last Night of 1989' Video right now:
http://www.youtube.com/watch?v=5WBWezII01I
http://vimeo.com/7242337
The 'XII. Special Weapons and Tactics' video will be shot at the end
of this month (October 2009) and if all goes to plan you will see a
Post Apocalyptic Bleed Electric rocking out with the Seven Piece Metal
band Kryophere, Burlesque dancers, fire breathers, SWAT teams, blood,
brutality, beatings, pit bulls, hostages and "The Butterfly Effect"
movie cut scene footage which will make for a complete opposite for
what is on display in ‘The Last Night of 1989’ music video.
It is the hope of Bleed Electric that judgements will be made by
critics and music listeners that they either love or hate Bleed
Electric based on 'The Last Night of 1989' and its associated video
just to be hit sideways by 'XII. Special Weapons and Tactics.' Being
left wondering WTF just happened to them and turning the initial
lovers into haters and/or vice versa. Bleed Electric will always keep
you on your toes and will not be defined by a genre although one thing
that always remains is that no matter what genre Bleed Electric work
with the unmistakeable and original Bleed Electric sound is retained
meaning that once you are a fan of Bleed Electric you will always be a
fan at the same time expanding your musical horizons.
The next two years will see a great journey for Bleed Electric so
keep your eyes and ears peeled here for all the latest Bleed Electric
updates. And always remember that you heard and saw it here first!
The Last Night of 1989 / XII. Special Weapons and Tactics â€" Double
A Side Single
SINGLE RELEASED January 2010 | Altsounds Records
Tracklisting:
A.The Last Night of 1989
AA. XII. Special Weapons and Tactics
B. IV. Birds as High as Planes
C. Eight Years Late For Dinner
To hear more Bleed Electric music go to their myspace page right now
by visiting Bleed Electric.com <http://www.bleedelectric.com/>
.
VIDEO INFORMATION AND CREDITS:
All music written, recorded, produced, mixed and mastered by Bleed
Electric
All video, art direction, production, special FX and editing by Bleed
Electric
THAT'S RIGHT FOLKS.....WE DO IT ALL OURSELVES!
Thanks to:
Richard Shelton for various camera operation, pinkpunkblue for his
beat detection animation, DVJ Million for some background animations,
Fahrenheit Dance Studios / Stereotype Cardiff Wales for providing the
dancers and choreography particularly Leighton Wall and all the solo
dancers, Callum Glover for his crazy ass dance moves, Seven Clothing,
KISS DJ Raheem for his Scratch Tactics, Richard Jackson for the venue
and John Sims for the pimp mobile.
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